The Importance of Digital Marketing When Selling Your Home

The Importance of Digital Marketing When Selling Your Home

  • Robbi McCarver
  • 12/5/22

Today, more than ever, the internet is a daily tool for just about every industry – and real estate is no exception. Savvy real estate agents thrive on digital marketing tools to sell homes effectively, quickly, and for top dollar.
From neighborhoods in Graham to Spanaway homes for sale, effective marketing tactics are essential to getting your home seen and sold. Agents who know digital marketing is crucial to successful property sales. Read on to learn why digital marketing is so important when selling your home and how to use it to take your home selling process to the next level.

Online searches

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While there are plenty of strategies to employ when selling your home, a solid online listing is an absolute must. Studies show that aspiring home buyers reach first for the iPad or phone to search listings in their area, even before they talk to a real estate agent. According to the National Association of REALTORS®, an incredible 97% of potential buyers use online searches as their first step in the house-hunting process. Why? It is the easiest, most effective way to search for a wide range of properties and areas in the shortest amount of time. And you can glean an incredible amount of information and easily bookmark or save search results.
Online listings can supply unlimited facts about the house itself and the school systems, property taxes, and sale history, all in one easily accessible location. Photos and even online tours add immediate gratification and can help potential buyers decide if this is a place they want to snap up quickly. Creating a dynamic online listing for your home is essential to compete in the current market, and a good agent will be able to guide you through the process.
Online MLS listings offer all the facts and figures a buyer needs, and they are available to greater numbers of digital visitors than paper materials. Glossy brochures certainly have their place in the real estate game, and a savvy agent will know exactly how to maximize the impact of such materials, but online listings simply reach more viewers.
Digital listings are critical for out-of-town buyers as well. If a buyer is relocating to Washington and needs to find a home from their current location, how else will they easily view houses for sale in Spanaway if not online? If your home is listed under Spanaway homes for sale, with a simple internet search, the buyer could see, fall in love with, and even submit an offer from across the country. Real estate platforms like Zillow offer user-friendly tools and a wide-reaching audience. Use them to your advantage!

Showcase your home

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A picture may be worth a thousand words, but only if it gets in front of the right people. Online photographs, descriptions, and virtual tours are key in home selling, and a good agent will know how to use and market these helpful tools.
In the game of home selling, more is definitely more. Talk to your agent about hiring a professional photographer to capture the light-filled dining room or vaulted ceilings. Your photographer will take excellent snapshots of the exterior, backyard, and driveway and compose mindful photos of each room that will capture your audience’s attention from the first click.
Photographs should be clear and well-framed, showing off your home’s most attractive qualities – but take care not to cheat. If the property contains quirks, make sure to include those. At the very least, do not use photoshop to hide things a potential buyer will see immediately. While it is essential to present your home in its best light, you also want to maintain a sense of integrity and truth in your advertising.
Even better, create a virtual tour with actual footage from your Spanaway home so viewers can get excited before ever stepping foot on the property. You can hire a professional videographer or work with your agent to design a video of your property. You may want to go with a sleek aesthetic and sweeping camera angles to show off all the space your home has to offer, or maybe you want to showcase the incredible vistas of the forested landscape out the windows. Just make sure to capture the essence of the home and the area. And it’s important to double-check the listing on your phone to ensure the photos and videos show up properly. Above all, ensure all the information is correct and up to date.

Maximize exposure

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When choosing an agent to sell your home, look for someone with extensive digital marketing experience. Study their website and ensure they have a savvy web presence and updated, engaging social media pages. What you are looking for is an agent who understands how to take full advantage of digital tools to maximize your property's exposure. Maybe they add the listing to their Facebook page or feature your home on their website’s portfolio page.
Email lists are important digital currency and can generate interest or invite potential buyers to come out to an open house or private showing. Considering 86% of consumers would prefer to receive an email to a phone call, an email campaign can be an important add-on to your digital marketing plan. Imagine the traditional glossy photo card or brochure in email form – it arrives in inboxes around the property’s area and beyond, enticing potential buyers sans the cost and paper waste.
Videos are an excellent digital marketing tool because Google ranks video content. Considering YouTube is the second most-visited website after Google, it makes sense that video content reigns supreme in the digital age. Enjoy the benefits of this kind of exposure by working with your agent to create engaging video content of your home, and you’ll see an increase in interest and offers.
Social media platforms are a savvy way to get your listing information in front of a broad audience. Your agent might promote the listing on Twitter with an appropriate hashtag or work with other agents to cross-promote properties.
Above all, you want to work with a professional team who is well-versed in the marketing techniques that get results every time. If you are ready to enter the Spanaway real estate scene, reach out to the experts at The Agents Real Estate Group. From Puyallup to Lakewood and more, this is the team you want on your side if you want to get your home seen and sold. With over 17 years of experience and $73 million in sales speaking to their reputation, this team guarantees results. Reach out today to get started on your selling journey.

*Header Photo courtesy of Pexels

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